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How to generate $1M ARR influenced pipeline in 90 days with ABM
A 16 step-by-step guide with actionable details that you can follow
Drew Teller
January 14, 2025
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Hey everyone!
This week, I’m bringing you Part 2 of my 2025 ABM series, showing you HOW to launch a successful ABX playbook to influence $1M+ ARR in pipeline generation.
I’m not talking big-picture theory, generic advice, or selling you a tool. This step-by-step guide is built from years of hands-on experience as a growth marketing operator. It’s the same process I use, and it’s specifically designed to help you launch an account-based strategy that works well, without a massive budget or resources.
In this playbook, you’ll learn:
How to master ABM execution in 90 days—step by step.
What tools to leverage for quick, efficient, and scalable growth.
Which points in the process you’ll need collaboration between different functions of your GTM teams.
How to make sure you’re on track to that $1M+ ARR pipeline.
Table of Contents
Estimated time: 10 minutes
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Strategy
The ABM strategy used in this guide revolves around the 3 key pillars of what I call the ABM Prism.
In this playbook, those pillars are going to come together like this:
1️⃣ Distribution: The systems or channels that get your message in front of your ICPs
You’ll use:
LinkedIn Ads to target accounts for 1: few plays, 1:many plays
Influ2 for precise and hyper-personalized 1:1 plays
Influ2s is a contact-targeting ad platform that is purely audience-based. You pay for matched contact and influ2 send your ads across all paid ad networks. You don’t pay for media spend. Pretty awesome.
2️⃣ Building: All the creative work/assets that fuel your campaigns and make your ABX plays effective
You’ll use:
Userled to build and launch personalized landing pages
Your internal design resources to create ad assets for LinkedIn and Influ2
I swear by Userled. Over the last year, I’ve been very impressed by the power of userled. Userled is perfect for small teams or small resources - ESPECIALLY low resources on the building.
Userled lets you generate 100s of personalized landing pages tailored to your target account in a matter of minutes. Fully integrated with your distribution platforms AND operations. First of its kind! 💪
If you have no budget and you want to do ABM, talk to me. I’m happy to set you up with the Userled team.
3️⃣ Operations: Workflows and processes that ensure alignment, data flow, and actionable insights across teams, closing the loop for continuous improvement.
You’ll use:
Salesforce to manage customer data, track pipelines, and align GTM teams (or whatever CRM you have)
Your GTM team to help with setting up and targeting key accounts, integrating, scaling, and reporting on pipeline and rev contributions.
With Userled and Influ2, you’re going to be able to EXACTLY connect distribution and building tooling to data and revenue. It’s an ABM powerhouse and just one of the MANY reasons both of these tools are going to streamline ABX for you.
The Playbook: 16 Steps to Influencing $1M+ ARR in pipeline in just 90 days
Now, let’s get down to business.
To make it easy, we’ll tackle each of our distributors separately—LinkedIn for those 1:many and 1:few plays and Influ2 for those precise 1:1 plays.
🎯 Part 1: Account Selection
Step 1. Set up and organize target accounts.
Have GTM/Sales team work with Sales Ops to get all ICP accounts uploaded into CRM (Salesforce or Hubspot preferably).
Ensure each account includes the assigned account owner and SDR owner.
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