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Free Product-led Marketing (PLM) Database
With over 50+ examples of PLM strategies!
Drew Teller
April 13, 2023
Why are we here?
In the era of PLG, traditional marketing is dying and the future of marketing is product-led. Don’t get left behind.
As a growth operator, advisor, and consultant, I have seen countless struggles with getting the right marketing strategy down in PLG. It’s a (fun) mess, and it’s backward.
The current challenges I am seeing:
1️⃣ Products and features are being built without discovery in mind
2️⃣ Marketing teams are writing content to communicate what the product is already communicating
3️⃣ We are creating arbitrary constraints in which we allow users to see and experience the product and its features
4️⃣ Marketing and product-led teams are more siloed than you think. I am not talking about product marketing. I am talking about how the product roadmap thinks of marketing and distribution as an afterthought. “yeah let’s just run paid ads” smh
Even though traditional B2B/Prosumer marketing is critically important such as ABM, demand generation, content, etc → there is a gap in strategic knowledge. Marketing needs to evolve with the right PLG strategies to keep up with the fast progress of software tooling, development, and web applications.
Companies need to embrace product-led marketing.
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