Redesigning onboarding, adding self-serve to sales motion, and homepage acquisition

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Welcome to the PLG Recap 📈 

I spend all week deep diving into the best PLG LinkedIn posts so you don't have to.

But first;

I wanted to share that I am hosting two webinars this week:

1. PLG Personas with Humanic.ai (free event on Tuesday 3/28)

2. The Power of Product-led Marketing with Userled.io (free event on Wednesday 3/29)

Here are my top 5 favorites from last week! 🔥

1️⃣ Adam Jarczyn

Strategy or Tactic? Tactics

Growth lever = Retention

Recap

• Adam emphasizes the importance of optimizing onboarding steps to reduce time to value and increase user activation. This is huge!

• Using data, analyze user behavior and preferences to re-order onboarding steps and ensure a more engaging experience.

• He provides two examples to showcase the impact of re-ordering onboarding steps: visualizing the future and building confidence to share.

• By addressing users' emotions and tailoring the onboarding process, businesses can improve user experience and foster a higher likelihood of paid conversion.

• Carefully studying user data and adjusting onboarding steps accordingly can lead to more successful product adoption and customer satisfaction.

2️⃣ Iuliia Shnai

Strategy or Tactic? Strategy

Growth lever = Retention

Recap

• It's time to step up your onboarding game and make it truly memorable with this list.

• Iuliia shares 9 product onboarding strategies that can make a huge difference. She is constantly tearing down onboarding. She has a weekly onboarding newsletter → https://www.hackonboarding.com/

• Beehiiv's onboarding is a perfect example to follow - clean, easy, and focused on capturing user data.

• My favorite strategies are capturing user data, but also letting users skip to provide flexibility.

3️⃣ Alexa Grabell

Strategy or Tactic? Tactics

Growth lever = Product-led Sales

4️⃣ Anthony Pierri

Strategy or Tactic? Tactic

Growth lever = Acquisition

Recap

• Stop trying to showcase every single feature on your homepage. The homepage is about acquisition!

• I love posts like this because I believe in this wholeheartedly. I wish I could convince more marketing leaders!

• Be bold and focus on the most compelling feature to pick users' interest and drive acquisition.

• Think like food court servers offering samples. They know they just need to get people into the restaurant.

• Approaching your homepage like this is a game-changer for your acquisition strategy.

5️⃣ Leah Tharin

Strategy or Tactic: Strategy

Growth lever: All levers

Recap

• Leah debunks the myth that Product-led Growth (PLG) isn't applicable to enterprise businesses, arguing that it is not only possible but essential to evolve in a competitive market.

• She highlights the challenges of adopting PLG in established companies, including low data, sales & marketing buy-in, and the misconception that PLG replaces sales.

• Emphasizing the importance of embracing a PLG culture, Leah suggests that organizations should be patient and ready to iterate, as well as be prepared to validate their PLG strategies later on.

• The journey to PLG involves breaking down silos, understanding customer needs, and empowering sales and marketing teams to work together more effectively.

6️⃣ My post of the week

Thanks for taking the time to stop by today!

Webinar Info:

1. PLG Personas with Humanic.ai (free event on Tuesday 3/28)

2. The Power of Product-led Marketing with Userled.io (free event on Wednesday 3/29)

➡️ Go here to read previous weekly PLG Recaps.

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See you next time.

-Drew