The PLG guide, B2B monetization, and the spectrum

Cause you should never press your luck.

🔥 Welcome to PLG Recap of TheProductLed 🔥

I spend all week deep diving into the best PLG LinkedIn posts so you don't have to. Here are my favorites!

1️⃣ Leah Tharin

Strategy or Tactic? Strategy

Growth lever = All levers

Summary

• A complete Product-Led Growth guide!

• Learn what PLG is, how to use in your org, concrete winning examples, and so much more

• This is a must-read for all who need a fresh and unique understanding of PLG.

• I am very impressed and inspired by this 🐐 worthy breakdown

2️⃣ Elena Verna

Strategy or Tactic? Strategy

Growth lever = Monetization

Summary

• Diagram framework showing: B2B Monetization Model Fit with PL-Sales.

• This is the very first framework I've personally seen that maps out ACV and Problem maturity with the best PLG strategy to layer in your GTM motion

• PLS is about bridging the gap from the end user individually, to the buyer who is on a team

3️⃣ Kyle Poyar

Strategy or Tactic? Strategy

Growth lever = Retention

Summary

• Back at it again, dropping some new buzz around an overlooked KPI called Product Driven Revenue (PDR).

• Kyle beautifully explains this intuitive and meaningful metric and why PLG companies should focus on it

• PDR helps bring self-serve and sales teams more in alignment

4️⃣ Alexa Grabell

Strategy or Tactic? Tactics

Growth lever = Expansion

Summary

• A wonderful visualization of the "Product Led Spectrum" plotting Growth Levers and Product Interactions

• Alexa details out the tactics to layer in for each stage on the spectrum whether you it's pure play PLG, sales-led product accelerated, and hybrid-led sales strategies

5️⃣ Dave Boyce

Strategy or Tactic? Strategy

Growth lever = All of them

Summary

• Dave explores and provides the direct, humbling advice we all need for us PLG folks who just "want to go PLG".

• We all need to be PLG students who don't forget the years of hard work successful companies put in.

• MongoDB and Mixpanel are unicorns and it took them two years. Set expectations and get to work.

Thanks for taking the time to stop by today!

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See you next time on TheProductLed PLG Recap.

-Drew